Amorim's Fatal Mistake? Taking On The Executives and an Unassailable Leadership Tier

Tbecame clear the manager could survive a loss to Grimsby. Survive losing a crucial continental showpiece against a particularly poor Tottenham teams in living memory. He withstood home defeats to domestic rivals, finishing 15th, an unwavering system, squandering the team's best academy products, the 32% win rate, labeling the squad the worst in Manchester United history. Yet, there existed one adversary with whom the Portuguese coach was not permitted to engage. You come at Jason Wilcox, you had better succeed.

Unfortunately, like many a Premiership defender in Blackburn’s title-winning 1994-95 season, the coach took on Jason Wilcox and seems to have missed. The most casual observer will notice the paradoxical situation: a coach who frequently berated his squad for failing in one-on-one duels crumbling in the face of the white heat and formidable presence of a the Premier League’s most feared sporting directors.

And frankly, this whole painful saga seems to paint the director in a whole new light. Perhaps it might have been easy, given his nine months of experience at Southampton, to view him as little more than a drudge within the club's structure: an individual whose appointment was due largely to his close relationship with his former boss a fellow executive as any verifiable talent. How mistaken we all were. By masterfully outsmarting United’s feted head coach, just as he bested the unfortunate Dan Ashworth earlier, he has demonstrated to be among football's strategic masterminds: a strategic mind that the club's competitors will now be justifiably concerned.

A Tactical Conflict Regarding System & Philosophy

To illustrate, this was Jason Wilcox who being involved in the hierarchy that appointed the rigid 3-4-3 advocate the coach in the first place, played a key role in trying to persuade him to ditch his favored 3-4-3. Naturally, these entreaties met a certain resistance. However, such directives carry more weight when issued by a man of a man the impeccable football pedigree he possesses, holder of international appearances and a contributor to a championship team from 31 years ago.

Perhaps in time he might agree to outline his reasoning to the rest of us. Maybe one day questions may arise regarding why the coach is departing with a full payout, with no penalty clause in place. But Jason Wilcox speaks rarely publicly, and with very good reason. The real thinkers of this sport – individuals such as Jason Wilcox – function on a plane beyond our own prosaic understanding. Were he to speak, probably we would perceive is a series of high-frequency signals and four-dimensional whirring. Wanting is not quite the same as being ready to receive.

Sir Jim Ratcliffe allegedly suggested playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe has allegedly proposed utilizing the attacker in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

The Ultimate Authority Behind the Throne

But of course, by focusing our attention on Jason Wilcox we are obscuring the real power behind the modern United throne. The director is, in reality, simply carrying out the directives of his line manager the billionaire owner, who privately has made very clear his preference for a four-man defense. According to reports, the owner has also suggested playing Bryan Mbeumo in a wing-back role. The owner is eager for United to embrace analytics and analytics. According to ESPN, during a leadership summit soon after his investment, he announced that the team's approach of play “shall be determined in this room”.

After all, Ratcliffe is an expert in this technical footballing stuff, leveraging his background in industry and yachting. Most importantly he is immensely wealthy, and it is known, the rich are the best of us: more insightful, sagacious, more tactically astute, fundamentally superior. Whom else would you trust to oversee a strategic plan of cost-cutting, the building of a modern arena that looks similar to someone’s leftover knitting, the signing of Benjamin Sesko?

A Modern Football Order: Executives Above Managers

This represents a shift that is becoming prevalent in top-tier of the game. For decades, clubs foolishly delegated major sporting choices to low-level employees like managers, talent spotters – players themselves. Perhaps it was once possible for an up-and-coming, visionary coach with a philosophy and energy to go into an organization and implement their plan through to completion. Yet how many companies have such individuals established? What number of large-scale layoffs have they managed? Better by far to place genuine authority where it rightly belongs: the executive class, the open-necked shirt brigade, the individuals with the jaw-dropping LinkedIn profiles. Better by far to decide the strategy in the boardroom and appoint a coach who can tailor their offering to suit. If coaches were once chefs, they are now more akin to Deliveroo drivers: not really responsible for the food, yet ultimately answerable if it arrives cold or fails of the box.

Nowadays, their job has become not about defining the vision and more about selling it: the receptionist of the operation, the visible figurehead of an organisation they have minimal power to change. A coach at Chelsea takes a squad of very young players into the Champions League and wins two medium-sized trophies, and effectively is dismissed for speaking out. Wilfried Nancy finds his reputation ruined whereas those individuals who hired him continue to make errors another day.

A Modern Corporate Football: Responsibility for the Coaches

And perhaps in a small way this represents corporate governance in action: the elevation of a privileged elite who can never be wrong, whose choices remain untouchable, whose mistakes can invariably be sacked away without justification. Hire the 3-4-3 coach only to fire him for playing excessively 3-4-3. Hire the project manager and later bin him for taking excessive time. And above all show gratitude; for your modest increases in ticket costs, for the latest player acquisitions, for the fact that the adults – regardless of their expertise – are in charge.

Alex Larsen
Alex Larsen

A digital strategist and content creator passionate about innovation and community building in modern industries.

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